100% Authentic from Noah. Purchased from their flagship store in Soho, NYC. As of now, this is a New York Exclusive. Noah will not be launch their online store until late November. Many celebrities have been spotted wearing this brand, especially their logo cap. All products are pictured are the exact products for sale. Items have not been worn, used, tried on or altered in any nature after photographs are taken. The pictures appear to be slightly darker than the actual color of cap. Tried my best to capture the color, and is shown best in first picture.