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Since the All-Star game was first played in 1951, basketball’s annual talent showcase has evolved from a single game to a weekend of court culture, a practice which blossomed during Michael Jordan’s 14 appearances and has persisted since His Airness’ retirement. This year the Jordan Brand, in connection with Toronto native and Jordan Brand family member Drake, commemorates this yearly melding with the launch of the Jordan X OVO collection, which joins the iconic Jumpman with OVO’s hallmark owl.
“We are thrilled to partner with Drake and OVO to bring this collection to life,” says Larry Miller, Jordan Brand President. “The Jordan Brand has always stood for greatness, and Drake represents that for us in the music world so it was important to us to bring this partnership to life through product for this amazing weekend."